Stop blindly mailing flyers and hoping your brand
and listings end up in front of the right people.

Target the RIGHT buyers and sellers on
Facebook and Instagram 24/7.

We're experts in Real Estate paid social strategy.

BUILD YOUR BRAND

Be THE agency for home listings in your desired areas

SELL LISTINGS

Demonstrate value to win listings & target the right buyers for customers

 
 
CAMPAIGN OBJECTIVES

Every ad has a different objective. From capturing leads to awareness, we know how to reach the right customers.

 
  • Brand Awareness – interest in your services (area experts), Retargeting
     
  • Engagement – page likes from local potential owners / sellers
     
  • Lead Generation / Conversion – capture (name, email, phone, etc) 
     
  • Messages – direct people to message you to list a home
  • Lead Generation / Conversion – capture (name, email, phone) for active / upcoming listings / open houses
     
  • Messages – direct people to message you for tours
     
  • Dynamic Retargeting - Reshow exact homes people visit on your site. (via IDX catalog & Pixel data)
 
 
AUDIENCE TARGETING

Why market to buyers who can't afford your listings, or people not looking to sell their current home? Now you don't have to.

 
  • Demographics – Home Owners, Renters, Separated, Divorced, Home Type, Home Value
     
  • Location – Zipcodes (92117, 92110, etc) / Area Radius
     
  • Interests – Zillow, Trulia, Redfin, Realtor.com, Mortgage Calculator, For Sale by owner
     
  • Behaviors - Likely to Move
  • Demographics: Income, Net Worth, Liquid Assets, Renters, First Time Home Buyer, Job Titles (Brokers, Agents), Employers (Large Agencies), Separated, Divorced
     
  • Location – Zipcodes (target areas likely to buy here) / Area Radius
     
  • Interests – Zillow, Trulia, Redfin, Realtor.com, Mortgage Calculator, Real Estate
     
  • Behaviors: Likely to move,  First time home buyer, Newly married,  Newly engaged, Real Estate Investments
 
 
AD TYPES

Engaging ads for the type of customers you're looking for. 

 
  • Basic Branding, Testimonials
     
  • Housing Value Analysis (whats your home really worth?)
     
  • Ebook’s (10 things to know before buying / selling / etc)
  • Ads to Buyers - Just Listed!, Active / Upcoming, Videos, Why to live in area ebook, Home Still Available, Event Ads for Open Houses
     
  • Ads to Agents - Your client needs this home, Event Ads
 
 
AD FORMATS

Reach people with engaging video, image, & call to action ads.

 
  • Styles - Single Image, Single Video
     
  • Image/video - Area map with pins and sale prices, Your brand, styled e-book download
     
  • Ad copy/ text - Local experts, value analysis, local happenings
  • Styles - Carousel & Collection on Home Images / Video
     
  • Image/video - Listing pictures, Videos,  styled e-book download
     
  • Ad copy/ text - Focused on the home and features, request a showing, book tour, value props